Dismiss Notice
Welcome to IDF- Indian Defence Forum , register for free to join this friendly community of defence enthusiastic from around the world. Make your opinion heard and appreciated.

Hero MotoCorp to roll out two-wheelers in United States

Discussion in 'World Economy' started by Rock n Rolla, Nov 13, 2013.

Thread Status:
Not open for further replies.
  1. Rock n Rolla

    Rock n Rolla Lt. Colonel STAR MEMBER

    Joined:
    Apr 14, 2013
    Messages:
    5,900
    Likes Received:
    2,787
    Hero MotoCorp to roll out two-wheelers in United States

    Come next summer and Hero MotoCorp will roll out its two-wheelers in the United States and Canada in perhaps the most ambitious move in the top Indian bike-maker's race to become a global player.

    Hero has appointed its American technology partner Erik Buell Racing as the exclusive distributor and plans to eventually set up manufacturing and assembly plants in the North America in due course, a top trade insider privy to the development told ET.

    A "soft launch" of Hero two-wheelers was held last month at the inaugural American International Motorcycle Expo (AIMExpo) in Orlando, Florida, where Hero displayed some of its popular brands such as Hunk, ZMR, the updated HF Deluxe Eco, Splendor Pro and the Pleasure scooter, the person said on condition of anonymity. "Specific details on the range to be offered and pricing details have yet to be determined," the person said.

    Pawan Munjal, managing director and CEO at Hero MotoCorp, confirmed to ET last week that a soft launch of its debut products has been made in the US.

    At AIMExpo, EBR had issued a press release that quoted Munjal as saying: "EBR will be distributing Hero motorcycles in the United States and Canada on an exclusive basis starting summer of 2014."

    When contacted, the Hero MotoCorp spokesperson said it's too early to share any specific information in this regard. "We will make an official announcement at an appropriate time and will share our plans for the North American market at that time," the person said.

    The person quoted earlier said the company is exploring the possibility of setting up assembly units in North America. "If the volumes are good, then it does make business sense to assemble the products locally," the person said. In an interaction after announcing the purchase of a 49.2% equity stake in EBR, Munjal had told ET that the US market holds promise for Indian two-wheelers.

    "While the US is primarily seen as a market for heavier bikes, I am convinced that smaller two-wheelers in the range of 100cc to 250cc can also be successful in the US and other North American markets," he had said. "Our fully-owned new overseas subsidiaries such as the one in the US and in the Netherlands will play important roles in our future overseas acquisitions and investments."

    The American two-wheeler market is dominated by big bikes with over 600cc engine displacement. Harley Davidson, Ducati, BMW, Triumph, Yamaha and Honda are the main competitors in the market. Hero is investing $25 million for acquiring EBR stake through its newly incorporated and wholly-owned American subsidiary HMCL (NA). It has already invested the first tranche of $15 million.

    Hero MotoCorp to roll out two-wheelers in United States - The Times of India
     
    1 person likes this.
  2. Marqueur

    Marqueur Peaceful Silence ELITE MEMBER

    Joined:
    Nov 29, 2011
    Messages:
    11,317
    Likes Received:
    6,358
    Country Flag:
    India
    Good !!! not just Thinking BIG ... but taking +ve steps to achieve it ... :bike:
     
  3. Anees

    Anees Lt. Colonel ELITE MEMBER

    Joined:
    Jan 14, 2012
    Messages:
    5,694
    Likes Received:
    3,268
    Country Flag:
    United States
    With Photo Please..............
     
  4. Rock n Rolla

    Rock n Rolla Lt. Colonel STAR MEMBER

    Joined:
    Apr 14, 2013
    Messages:
    5,900
    Likes Received:
    2,787
    [​IMG]
    2014 Karizma ZMR

    [​IMG]
    Hero Hunk

    [​IMG]
    Hero Splendor Pro

    [​IMG]
    Hero HF Deluxe Eco

    [​IMG]
    Hero Pleasure

    :pleasantry:
     
    3 people like this.
  5. Gessler

    Gessler BANNED BANNED

    Joined:
    Mar 16, 2012
    Messages:
    9,745
    Likes Received:
    9,636
    Country Flag:
    India
    HMC is good but I am more interested in the product line of Bajaj.

    I am waiting to see the new Pulsar 375...the existing Pulsar 200NS is pure badass.
     
    2 people like this.
  6. Marqueur

    Marqueur Peaceful Silence ELITE MEMBER

    Joined:
    Nov 29, 2011
    Messages:
    11,317
    Likes Received:
    6,358
    Country Flag:
    India
    i dont know about u r city ... the bajaj service center in my city are not upto the mark !!!

    the product may be good but if the servicing is not good .. then no use buying that product ... same thing goes with karbonn n micromaxx ... good products but pathetic after sales services !!!
     
  7. Gessler

    Gessler BANNED BANNED

    Joined:
    Mar 16, 2012
    Messages:
    9,745
    Likes Received:
    9,636
    Country Flag:
    India
    I don't care about the fcuking service !! Aaargh :taz:

    [​IMG]

    Getting rid of the horny hormones,,,I'd like to add that the bad service is limited to a few outlets only.

    The product as a whole has been well received not only in India but internationally. If you know how popular
    Bajaj 200NS and 220 DTS-i are in Latin America, you will be shocked.
     
  8. Gessler

    Gessler BANNED BANNED

    Joined:
    Mar 16, 2012
    Messages:
    9,745
    Likes Received:
    9,636
    Country Flag:
    India
  9. Gessler

    Gessler BANNED BANNED

    Joined:
    Mar 16, 2012
    Messages:
    9,745
    Likes Received:
    9,636
    Country Flag:
    India
  10. Marqueur

    Marqueur Peaceful Silence ELITE MEMBER

    Joined:
    Nov 29, 2011
    Messages:
    11,317
    Likes Received:
    6,358
    Country Flag:
    India
    yaar ... when you earn your own money (no offense) then you will think after sales services ... i never thought about A.S.S (how ironic the abbreviation is )when i bought my CBZ ... i do now when i think about buying a new bike ... i almost bought a NS200 ... but i saw a man shouting about bad service in the showroom itself ... i did not but it
     
  11. Gessler

    Gessler BANNED BANNED

    Joined:
    Mar 16, 2012
    Messages:
    9,745
    Likes Received:
    9,636
    Country Flag:
    India
    As I said, I don't care about the fcuking service. :taz::taz:

    I see quite a few 200ns in my neighbourhood since last 6 months and they seem happy about it.
     
  12. Marqueur

    Marqueur Peaceful Silence ELITE MEMBER

    Joined:
    Nov 29, 2011
    Messages:
    11,317
    Likes Received:
    6,358
    Country Flag:
    India
    [​IMG][​IMG]
     
    1 person likes this.
  13. The Drdo Guy

    The Drdo Guy Captain SENIOR MEMBER

    Joined:
    Feb 15, 2013
    Messages:
    1,878
    Likes Received:
    469
    Best of luck hero moto corp..Karizma will do good business there but i'm not sure about splandor type models.How about selling them in say china taiwan malasiya singapore or even in japan.Low cc bikes will be sold where there hapoens to be stuffing streets like India...
     
  14. Gessler

    Gessler BANNED BANNED

    Joined:
    Mar 16, 2012
    Messages:
    9,745
    Likes Received:
    9,636
    Country Flag:
    India
    Indian bikes & cars can do great business in South East Asia and South Africa, Latin America etc.
     
    1 person likes this.
  15. layman

    layman Aurignacian STAR MEMBER

    Joined:
    May 1, 2012
    Messages:
    11,024
    Likes Received:
    3,042
    Country Flag:
    United States
    Segment is pretty limited for Hero Motocorp for their sale of two wheelers in US, as they have to compete against the likes of Giants. True they can provide economical and dead cheap products but safety ratings and quality measures will severely hamper their sale pricing initially until they establish manufacturing plants which can churn out bulks.
     
    1 person likes this.
Thread Status:
Not open for further replies.

Share This Page