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Images: The Times of India Kerala launch: simply stunning

Discussion in 'General Multimedia' started by SpArK, Feb 1, 2012.

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  1. SpArK

    SpArK SorCeroR Staff Member ADMINISTRATOR

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    Images: The Times of India Kerala launch: simply stunning



    How does a national newspaper like The Times of India act ‘local’ when they launch in a new market like Kerala? They look at all the idioms for the state and distil this into a shortlist of those that reflect the state best. So you have the elephant, rivers and waterways, kalaripayattu, coconut trees, green fields, churches, mosques which seem to have made the shortlist. The Times of India uses these images in print ads, with the chosen subjects being entertainingly used as the newspaper is shown being delivered. Delightful campaign. Stunning visuals – so stunning you don’t quite realize these are ads you’re staring at. Enjoy the campaign – I did.




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  2. Guynextdoor

    Guynextdoor Lt. Colonel SENIOR MEMBER

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    Suddenly, I feel sorry for kerala. The paper will throw all it's money to promote TOIlet culture there...:smoking1:
     
  3. SajeevJino

    SajeevJino Major SENIOR MEMBER

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    enjoying Kerala tour on now..tomorrow we likely goto veega land,and cochin harbour also...did Anybody tell can i see any War ships on the harbour...

    Is any more place to see in cochin
     
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