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Twitter users force Tata, Samsung and Panasonic to delete their ‘preachy’ Diwali tweets

Discussion in 'Sports & Entertainment' started by omya, Oct 19, 2017.

  1. omya

    omya Lt. Colonel ELITE MEMBER

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    Diwali, the festival of lights, is a special occasion for millions of Hindus who celebrate it with a huge pomp and show. Apart from the festivity, the festival also attracts a form of virtue signalling where various various eminent personalities and brands lament about the alleged pollution hazards the festival causes, while not appearing to do anything worthwhile to curb pollution for the rest of the year.

    We had already carried a report that shows how firecrackers burst during Diwali are not the main pollution hazard, especially in the Delhi-NCR. Apart from that, use of firecrackers has progressively been going down as people have shunned them voluntarily, yet, motley of activists keep on shaming people for bursting crackers as if they are the central reason for pollution.

    Such condescending and preachy attitude, especially in wake of Supreme Court banning sale of firecrackers in Delhi-NCR, led many people to feel angered and frustrated. And they felt the same, when some top brands on Twitter decided to do the same:

    [​IMG]

    As clearly seen in the picture, the face mask with “Happy Diwali” written on it, insinuated worsening air quality during the festival. This preachy tweet wasn’t taken too kindly by twitter users who expressed their displeasure:

    View image on Twitter
    [​IMG]

    Follow
    [​IMG]ॐ भारत ॐ @_dharam_vir

    Replying to @PanasonicIndia

    Let us all Hindus #BoycottPanasonic @PanasonicIndia

    Let's make #PanasonicFreeIndia

    18:45 - 17 Oct 2017
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    [​IMG]Anirudh @eaniman

    Replying to @PanasonicIndia

    Hey @panasonic , your India division seems to be hell bent on insulting local customs and rituals, with no scientific evidence of any kind. This marketing gimmick is cheap and is not welcome. We will boycott Panasonic products.

    14:00 - 17 Oct 2017
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    [​IMG]Amrita Bhinder

    ✔@amritabhinder

    Replying to @PanasonicIndia

    She doesn’t look happy, no?
    Why mock with a “Happy Diwali’ insert then? #Right2Breathe is great [​IMG] but don’t pollute happy festive spirit!

    17:22 - 17 Oct 2017 · karnal, India
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    [​IMG]

    Follow
    [​IMG]Ankur Singh @iAnkurSingh


    How @PanasonicIndia wishes

    Pic 1: Eid

    Pic 2: Christmas

    Pic 3: Diwali

    08:11 - 18 Oct 2017
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    After Panasonic it was noticed that, Samsung and Tata Power (arguably one of the major ‘pollutants’) had put up such tweets on earlier Diwali. But this Diwali, the sense of being wronged and being preached unnecessarily was strong, so these brands also came under attack:


    Follow
    [​IMG]Prasanna Viswanathan @prasannavishy


    Do the leaders of these companies realise the damage to their brand by letting SM handlers peddle such toxic trash https://twitter.com/TataPower/status/524124896809332738 …

    10:20 - 18 Oct 2017
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    Follow
    [​IMG]Hemant @bija_hem


    You have thermal power plants which run on coal! That's environmental friendly? https://twitter.com/TataPower/status/395483028576673792 …

    11:45 - 18 Oct 2017
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    Follow
    [​IMG]Reality Check India @realitycheckind


    This tweet alone should demonstrate to you it is futile negotiating with #IdeaOfIndia - they have no principles or restraints. https://twitter.com/TataPower/status/524124896809332738 …

    10:11 - 18 Oct 2017
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    Follow
    [​IMG]FirecrackeRatty @YearOfRat


    From a co. that can make you celebrate Diwali with exploding phones, this is a bit rich. Will not even get into the carbon footprint issue. https://twitter.com/Samsung_IN/status/518694585498103808 …

    12:59 - 18 Oct 2017
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    [​IMG]NayaN @nayanchandra


    #SayNoToSamsung products. @Samsung_IN products are more dangerous than crackers. @mediacrooks

    12:27 - 18 Oct 2017
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    [​IMG]Spaminder Bharti @attomeybharti


    4 years old tweet, but this is gold. @TataPower

    11:09 - 18 Oct 2017
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    Such a sustained pressure by the netizens probably made the companies realise that it was creating a negative brand perception and the all three deleted their preachy tweets. Tata Power possibly even got into damage control mode and later put out this tweet, which was not blatantly anti-cracker and preachy:

    Diwali is upon us and here is a tip for having a #SafeDiwali. Burn firecrackers in an open space like a field to avoid any mishap. pic.twitter.com/Xw9pnjBB7W

    — Tata Power (@TataPower) October 18, 2017


    http://www.opindia.com/2017/10/twit...asonic-to-delete-their-preachy-diwali-tweets/
     
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  2. omya

    omya Lt. Colonel ELITE MEMBER

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    [​IMG]

    [​IMG]

    111.jpg
     
    Last edited: Oct 19, 2017
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  3. Agent_47

    Agent_47 Admin - Blog IDF NewBie

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    How is this 'internal affairs '? This is Social media marketing or growth hacking.

    Don't behave like a opindia bot.
     
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  4. omya

    omya Lt. Colonel ELITE MEMBER

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  5. omya

    omya Lt. Colonel ELITE MEMBER

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    what do u mean dont blive ? those r real tweets posted by the private companies
     
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  6. Agent_47

    Agent_47 Admin - Blog IDF NewBie

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    SO what ? its their choice how to market.
     
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  7. omya

    omya Lt. Colonel ELITE MEMBER

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    so is dere a choice what to post on idf mn what not to ?
     
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  8. Agent_47

    Agent_47 Admin - Blog IDF NewBie

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    Have i said anything about problems with posting here? Just choose the relevant section.
     
  9. omya

    omya Lt. Colonel ELITE MEMBER

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    foreign funded christian companies funding anti hindu propaganda comes under internal affairs.
     
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  10. omya

    omya Lt. Colonel ELITE MEMBER

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    [​IMG]
     
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  11. Som Thomas

    Som Thomas 2nd Lieutant FULL MEMBER

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    This a personal opinion: As a Christian I would love to see Festival of Lights rather than fire crackers.

    I grew around both Hindu traditions(did my engineering studies in India) and Muslims( did my schooling in Dubai). I really cherish the lights lit on the temple walls in Kerala. Plus not to mention the pretty girls holding lamps, walking past my home and elephants adorn d with gold. It’s one of the most beautiful things to watch. My home town is near to Sabarimala(village Perunad, town ranny)
     
  12. Rajaraja Chola

    Rajaraja Chola 2nd Lieutant FULL MEMBER

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    Negative tweets on Deepavali. Not sure why they dont ask their respective countries to stop burning firecrackers for 35 minutes every new year. And nearly 3-5 million people are associated with this trade in India. I wonder if cracker manufacturers start a fear psychosis of their products.
     
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  13. Dagger

    Dagger 2nd Lieutant FULL MEMBER

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    Here is a calculation done by the forbes on how much 4th of july fireworks affect the US..

    It says about 0.01% of the pollution released only by coal burning on only the date of 4th of july is by fireworks..

    The numbers :
    Pollution by fireworks on 4th of july: 1056 tonnes of equivalent coal.
    Global coal consumption per day: 8000000 tonnes

    For gasoline:
    Fireworks as Gasoline equivalent: 683,000 kg, or 950,000 L or 8000 barrels (world consumption 93 million barrels/day)

    https://www.forbes.com/sites/quora/...pact-the-environment/?s=trending#6e4f8ddd4e3f

    That is the whole firework pollution is worth about 8 seconds in a day(86400 seconds)(1 in 10000)
    And they try to pretend sanctimoniously that its a big effect and lecture for a diwali of light no fireworks.

    Somebody should do a similar calculation for India. I am guessing the effect of diwali fireworks will be for Indian consuption far lesser than 20 minutes of pollution in a full day, whether you consider coal or gasoline..
     
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  14. Flyboy!

    Flyboy! Lieutenant FULL MEMBER

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    *History of firecrackers in Diwali*

    *There is no connection between*
    [​IMG] *Firecrackers and Diwali* [​IMG]

    The association of firecrackers and Deepavali is an act of marketing success that rivals *De Beers’ a successful association of diamonds and love or better still, CocoColas 'Santa Claus' campaigns the 1920s . This marketing miracle was the result of two *Business geniuses from Sivakasi: Ayya Nadar and his brother Shanmuga Nadar*

    *There is no description of using fireworks to celebrate Deepavali anytime before the Mughal period*

    During the Mughal era, Deepavali was celebrated primarily using lamps; and, to a very limited extent restricted to the Gujarat area, illuminative fireworks. (On a side note, Aurangzeb banned the public exhibition of both lamps and fireworks for Diwali in 1667.) After the Mughals, for much of the British rule, the stringent Explosives Act restricted the manufacture and sale of the raw materials used to create fireworks.

    In 1923, Ayya Nadar and Shanmuga Nadar planted the seed that would grow to become the phenomenon that is Diwali fireworks today. Having migrated to Calcutta in search of their fortunes, and having found their fortunes working in a match factory there, they returned to their native Sivakasi and established a match factory. In 1940, the Explosives Act was amended, making the manufacture of a certain class of fireworks legal. The Nadar brothers seized the opportunity and in 1940, created their first fireworks factory in Sivakasi.

    *The Nadar brothers worked hard to associate Deepavali with fireworks, and their nationwide presence from the match industry gave them a platform to do so*

    The fireworks industry in Sivakasi grew by leaps and bounds, and by 1980, there were 189 factories in Sivakasi alone, manufacturing fireworks and supplying them all over the country.

    *Today, for many people, Deepavali and fireworks are synonymous with each other - but this connection is no more ancient than 1940*

    No fad can grow exponentially without leaving a bloody trail behind it. When *De Beers* made diamond rings *de rigueur* for engagement and marriage ceremonies, they lit the spark of ravenous consumerism that is today responsible for ecological destruction and political devastation in countries like Congo, Angola, Liberia and Ivory Coast, which shows no sign of stopping. Likewise, the fireworks industry in Sivakasi was responsible for child labor, occupational death and disability, and fueling caste tensions in its hometown; and *It leaves a legacy of noise, smoke, pollution, and a terrifying day for babies and animals all over the country*

    *Deepavali is the festival of lights; and lighting a few lamps is all the celebration that is needed for this amazing festival*

    When you buy and burst crackers on this day, all you are doing is proclaiming to the world that you, too, have been successfully conned by the scam orchestrated in 1940 by the Nadar brothers.

    *Friends, there is really no Pride, Honor or Spiritual Reward in burning Fire Crackers at Diwali festival and spreading Noise & Air Pollution.*
     
    Last edited: Oct 20, 2017
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  15. vstol jockey

    vstol jockey Colonel MILITARY STRATEGIST

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    Whether you read Valmiki Ramayana or Tulsikrit Ram Charit Manas, Arrival of Lord Rama back in Ayodhya after completing 14 years in exile was celebrated by lighting Diyas. No where does any of the two scriptures mention fire works.
     

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