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Watch this show: Dawood, ISI 'setting up' TV channel in Pakistan

Discussion in 'International Relations' started by Marqueur, Sep 29, 2013.

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  1. Marqueur

    Marqueur Peaceful Silence ELITE MEMBER

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    Pakistan’s media scene is abuzz with the entry of a new electronic media player. Unlike most other TV channels that are owned by known media groups, the BOL channel network has a unique backer — Dawood Ibrahim.

    BOL is set to launch transmission by the end of the year and is currently hiring staff aggressively. The new network proudly claims that an advertisement it ran earlier this year resulted in over 40,000 applications.

    But BOL’s marketing strategy is about more than just being another news channel in a country where there already over 40 news and regional channels battling for airtime and viewer attention.

    In a market where at least three TV channels are set to close down owing to paucity of funds later this year, BOL is offering fantastic salaries and much more. It seems too good to be true. These packages include salaries, houses and luxury cars, even bodyguards, to the high profile anchors and TV show hosts.

    The head of GEO TV, Pakistan’s leading news channel, has been hired on a package in excess of Pakistani `10 million per month (`6 million) say insiders. Many more high profile channel anchors and presenters are expected to follow. As a result of BOL’s entry, other channels have started to raise salaries to keep their star performers from leaving.

    Kamran Khan, the host of the most highly rated current affairs programme on GEO TV called “Aaj Kamran Khan ke Saathâ€, was poached by BOL before being enticed back to the original channel.

    The bigger buzz about BOL, however, is the nature of the channel’s backers.

    Watch this show: Dawood, ISI 'setting up' TV channel in Pakistan - Hindustan Times
     
  2. Manmohan Yadav

    Manmohan Yadav Brigadier STAR MEMBER

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    Interesting !
     
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